Growth Hacking Strategy -How machine learning has helped growth marketing
It was so simple. All we had to do was sprinkle a handful of keywords and watch our content rank through spamming keywords.
These days, things have done a 180 turn, SEO and growth marketing is increasingly determined by natural language processing algos. That is, algorithms that determine contextual meaning to filter content via user intent.
Indeed, in the event that it appears simple, there are many factors you need to consider.Along these lines, with regards to creating and executing a Digital growth plan, most companies are clueless where to start.
A search starts when somebody – somewhere puts words in a search box.
Nowadays, it is more important to focus on user engagement then on spamming keywords and links. The algorithm for major search engines such as google, yahoo, baidu, linkedin, facebook has progressed to such an extent that it can interpret text for contextual meaning. Hence the job of a Digital Marketer is now simpler, where once it was important to write for both the bot and the human.
Now it is only essential to satisfy the human to gain rankablity for search.